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7SINGAPOREAGRI-FOODBUSINESSDIRECTORY2024/2025PromoteLocalWhile ensuring a stable supply oflocalproduceSFArecognisestheimportanceofencouragingconsumerdemandtosustainahealthyandvibrantagri-foodecosystemSFAworkedwithlocalfarmstobrandandraiseconsumerawarenessoflocalproduceandcollaboratedwiththeindustryoninitiativestoincreasemarketdemandInNovember2022SFAandEnterpriseSGjointlylaunchedtheSingaporeStandards(SS68)SpecificationsonCleanandGreenUrbanFarmsforAquaculturetoguidelocalaquaculturefarmstoadoptcleansafeandresource-efficientsmartfarmingtechniquesThestandardwasaimedatpromotingresponsiblefarmingpracticesthatreducefarmwasteconserveresourcesincorporatecircularityandraiseoperationalefficiencyThestandardsassureconsumersofsustainableproductionandboostrecognitionofhighqualitylocalfarmproduceFromintegratedmarketingcampaigntocollaborationswithcontentcreatorsandsupermarketsSFAcontinuedtopromotetheSGFreshProduce(SGFP)badgesandthebenefitsoflocalproducetoconsumersTheSGFPbadgeonproducepackagingmakesiteasier forconsumers toidentifyandbuylocalproduceInMarch2023SFAawardedthefirstlocalfarmSustenirwitha3-starSGFPbadgeanSGClean&GreencertificationmarkindicatingtheirproducewasgrowninafarmwhichhasbeencertifiedtohaveadoptedgoodagriculturalpracticeandsustainableresourceefficientpracticesSFAalsoorganisedtheSGFarmersMarketatcommunityandonlinespacessuchasLazadaRedmarttoincreaseconsumersaccesstolocalproduceConsumersplayamajorrolein supportinglocalproducetosustainahealthyandvibrantagrifoodecosystemAsmoreconsumerspurchaselocallyfarmedproducethehigherdemandwillkeeplocalfarmscommerciallyviableandencouragefarmerstoupscaletheirbusinessesAnotherwaySFAseekstoimproveaccesstolocalproduceisbyfacilitatingthedistributionoffreshlocalproducetohotelsrestaurantsandcafesInFebruary2023SFAestablishedtheAllianceforAction(AfA)onDemandOfftakeandConsumerEducationwhichhelpstomatchthesupplyoflocalfarmproducetocommercialdemandbytheseestablishmentsTosupportthecommercialviabilityoflocalfarmsSFApartneredwithlocalsupermarketretailerFairpricetoestablishtheSFA-FairpriceRetailIncubationProgrammeThesix-monthpilotsawFairpriceguidinglocalfarmsonhowtofine-tunetheirproductspricingandmarketingtechniquestocatertoconsumerspreferencesCultivatingTalentPoolSFAhasbeenworkingwithInstitutesofHigherLearning(IHLs)andlocalfarmstodeveloptrainingprogrammesthatwillequipstudentsandadultlearnersatdifferentstagesoftheircareerwithskillsetsthatwillleadtoameaningfulcareerintheagri-foodsectorSFApartneredwithSkillsFutureSingapore(SSG)WorkforceSingapore(WSG)andlocalIHLstoexpandthesuiteoftrainingprogrammesforcurrentandpotentialworkerstoenhancetheirskillsandknowledgeandbetterequipthemselvesforacareerintheagri-foodsectorAmongthenewandupdatedcourses– theDiplomainBiotechnologyofferedbyRepublicPolytechnic(RP)broadeneditsscopetoincludeaspecialisationinfoodandagro-technologiesforgraduatestoexploreexcitingcareeropportunitiesintheagrifoodindustry;theWork-StudyDiplomainAgriculture&AquacultureTechnologyofferedby theInstitute of TechnicalEducation (ITE) willequipNitecandHigherNitecfreshgraduatesandexistingworkerswithengineeringskillsinnewagricultureandaquaculturesystemsknowledgeonfoodcropcultivationandfishfarmmanagementSFAteamedupwithWSGIHLsandfarmerstopromotejobopportunitiesintheagri-foodsectorandbuildalocaltalentpipelineSFAAnnualReport2022/23sharedthattheywereabletomatch108jobseekerswithlocalfarmsthroughtheMyCareersFuturejobportalInthepursuitofachievingvision30by30theresaneedtodiversifyapproachesandnotjustsilointoonestrategyOnecouldsaythatittakesavillagetoachievefoodsecurityandsustainability
