ContactMs Jill Ang, Managing Director
Nature of Business
Wholesale and Retail of:
Fish & Seafood Series: Fresh or cooked or fried fish ball & fish cake, frozen fish meat, ngoh hiang, wan tan, fish dumpling, prawn roll, fuzhou fish ball, crab ball, prawn ball, cuttlefish ball, vegetable ball, cheese tofu, seafood tofu, Thai fish cake and many more.
Chicken Series: Chicken sausages, chicken hams, chicken meat balls, chicken cheese meat ball and many more.
• Halal certified
• Products entirely made in Singapore
• Specialist in making premium fishballs, fishcakes & chicken sausages.
BoBo: Making everyday a celebration
"Everyday's a celebration" - this is how Ha Li Fa has positioned its recent drive to market its food products to customers. Officially registered in Singapore in 1993 as a manufacturer of fishballs and fishcakes, the company has, over time, extended its range of products to include various fishball and fishcake extensions, deep fried seafood balls, wantons and ngoh hiang (deep fried meat rolls), and even soup ingredients. Todays, its
marquee products are sold under the BoBo brand, and can be found on the shelves of large food retailers, as well as wet markets and food stalls across Singapore.
Ha Li Fa spares no compromise on the quality of its products by using only the finest and freshest ingredients like wolf herring and yellowtail fish in making its fishball and fishcake varieties. It is particularly diligent about maintaining the highest hygiene standards in its premises and production facilities. It is this careful attention to detail that has seen the company
successfully certified to both ISO 9001 and HACCP standards in its operations.
Product innovation has helped Ha Li Fa extend its product range to meet customer demand. Today, it makes an extensive variety of fishball and fishcake products including some that are innovatively shaped, those made with vegetables, and those pre-sliced for greater convenience. Recent innovations include Halal chicken sausages and chicken meat balls.
By capitalising on unique Japanese lactobacillus technology and innovative manufacturing methods, Ha Li Fa now produce a range of healthier fishballs and fishcakes under Sakura brand. These fishballs and fishcakes have low salt and no MSG, yet continue to be great tasting and nutritious. This range was
recently selected as a "Lower in Sodium" Healthier Choice food by Singapore's Health Promotion Board, a testament of our commitment to our customers."
The company is also actively developing new marketing initiatives such as catering for parties, and is participating in large scale food exhibitions both locally and internationally, to raise the profile of its delicious fishball and fishcake products. Apart from Singapore, Ha Li Fa's products are now
appreciated across Asia, Australia, the Middle East and the USA.
New Products
Our newly launched product - chicken meat ball & chicken cheese meat ball are made from real chicken meat. Consumers would be able to enjoy the real chicken taste which is more natural and even more tastier. It is a perfect choice of party food that you can even eat on its own! It can also be served with dishes such as spaghetti and pasta, etc.
Certification & Awards
• HACCP certified
• ISO 9001:2008
• Halal certified
• ParentsWorld 'Best of the Best' Family Products and Services 2011
Member of SIAS