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Message by Chairman, Singapore Fruits and Vegetables Importers and Exporters Association

Since the formation of the Singapore Fruits and Vegetables Importers and Exporters Association (SFVIEA) in 1948, it has played an important role in promoting the development of Singapore’s fruit and vegetable trade and ensuring food safety and diversity for our fellow Singaporeans.

The SFVIEA’s mission is to promote and support the growth of Singapore’s fruit and vegetable trade; enhance our members’ relationships; and strengthen the bond within the industry.

With the evolving society and increasing consumers’ sophistication, the SFVIEA and our members strive to source for a wider spectrum of fresh, safe produce better value, from a diversity of sources to satisfy our consumers’ aspirations.

In 2016 Singapore’s per capita consumption for vegetables was 94 kg and fruits 71 kg. To fulfil these, about 535, 390 tonnes of vegetables and 438, 630 tonnes of fruits were imported; the estimated market value was about S$614 million for vegetables and S$705 million fruits.

With Singapore currently importing more than 90% of its food, diversification remains an important part of its strategy in ensuring a resilient supply of safe food. And to enjoy a wide variety and stable supply of food, most of which comes from about 160 countries. Fruits and vegetables are imported from 59 and 52 countries respectively.

The SFVIEA has worked very closely with the Agri-Food and Veterinary Authority of Singapore (AVA) to form the vegetables and fruits cluster. The cluster provides a platform for the AVA to engage the industry regularly, to identify and address challenges in food supply; develop diversification strategies; strengthen existing food sources; and tap new potential sources.

In the coming years, to give our industry a competitive edge, we will continue to focus on cold chain management and post-harvest technology. With support from the government, member companies, and local and international business associates, the SFVIEA will strive to upgrade our industry and further enhance our capability in today’s fast-changing world.

Once again, the SFVIEA would like to express our heartful thanks to the AVA for its unwavering support and guidance in all aspects.

Tay Khiam Back, BBM
Singapore Fruits and Vegetables Importers and Exporters Association